Services
Your portfolio. Your plan. One adviser.
Work directly with Todd Smurl, CFA, on both your investments and personal financial planning. Connect portfolio choices with retirement, taxes and the decisions ahead.
Independent, fee-only, and fiduciary, with financial planning included in the investment management fee.
For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
Personal Index Portfolios
Start with a straightforward, low-cost portfolio and work directly with Todd Smurl, CFA, to tailor it to your accounts, existing investments and the money you expect to need.
For: people approaching or living in retirement who want portfolio and withdrawal decisions considered together; investors who want a cost-conscious portfolio without unnecessary complexity
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Financial Planning
Personal financial planning is included in the investment management fee. Todd Smurl, CFA, works through your retirement income, taxes, Social Security, Medicare, and estate decisions with your actual numbers, as your fiduciary. For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
For: families in or near retirement who want their income, tax, and withdrawal decisions worked out before they start drawing on their savings; professionals whose taxes, benefits, and equity have outgrown do-it-yourself planning
Learn more →Why Integrity
Why choose an independent, fee-only fiduciary?
Integrity Financial Planning is independent, fee-only and a fiduciary. No one outside the firm sets what we recommend, we are paid only by you, and we are required to act in your best interest for as long as we work together.
- Independent. The firm is not owned by a bank, brokerage, or insurance company, so no one sets sales targets. Your accounts are held in your own name at Altruist, an independent custodian. Our registration and disclosures are in our Form ADV.
- Fee-only. You are our only source of pay. We take no commissions, sales loads, revenue sharing, or referral fees.
- Fiduciary. As a registered investment adviser, we owe you a fiduciary duty that "applies to the entire relationship between an investment adviser and its client" (SEC). A broker's duty under Regulation Best Interest applies "at the time the recommendation is made" (SEC).
What else you get
- Low-cost investments. No product commissions. We build portfolios using individual stocks and low-cost ETFs, with close attention to investment expenses. We are paid by our clients, not through product commissions. Our advisory fee is 1.0% annually on the first $1 million and 0.85% on assets from $1 million to $10 million; fees above $10 million are negotiable. Compare that fee alongside your underlying investment expenses and any other applicable charges.
- Customization where it matters. Active tax management for taxable accounts, and values-based investing that excludes the companies or industries you choose.
- Personalized one-on-one service. Todd Smurl, CFA, manages your portfolio and your plan himself. You work with the same person every time.
Investment expenses and applicable transaction costs are separate from our advisory fee. Optional active tax management has a separate Altruist charge of up to 0.10% annually on enrolled taxable assets; IFP receives no part of that charge.
Financial planning is included in the investment management fee, subject to the following exception: For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
What do you get from customized investment management?
A portfolio built and managed around your taxes, your values, and your plan:
- A written Investment Policy Statement built around your goals, risk preference, and risk capacity
- A tax-aware transition plan for the accounts you bring, with an annual capital-gains budget you set
- A Personal Index Portfolio: individual stocks that track the index, plus low-cost ETFs
- Values screens that exclude companies, sectors, or asset classes you choose, at no extra charge
- Daily monitoring for drift, tax-loss harvesting opportunities, and exclusions
- Optional active tax management for taxable accounts, with an annual estimated Taxes Saved report from Altruist
- Asset location across taxable, tax-deferred, and Roth accounts
- Accounts held in your name at Altruist, which charges no commissions to buy or sell U.S.-listed stocks and ETFs
What do you get from personal financial planning?
Ongoing advice on the decisions in front of you, included in the investment management fee:*
- A retirement income plan: how much you can spend, from which accounts, and in what order
- Social Security claiming analysis, plus Medicare and IRMAA planning
- Roth conversion and required minimum distribution (RMD) planning, coordinated with your tax preparer
- Charitable giving strategies, such as qualified charitable distributions and donor-advised funds
- A review of your existing insurance coverage to check that it fits the plan (we don't sell insurance)
- Estate plan coordination with your attorney, including beneficiary designations
- A running list of recommendations, each with its estimated dollar impact, tracked until it is done
*For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
Choosing between them
| You want… | Start with | What it costs |
|---|---|---|
| Ongoing advice on retirement income, taxes, Social Security, estate, and a review of your existing insurance | Financial planning | Included in the investment management fee* |
| Your investments managed, taxes minimized, values honored | Personal Index Portfolios | 1.0%/yr on the first $1,000,000, then 0.85% from $1,000,000 to $10,000,000 |
Subject to limitations described in Form ADV Part 2A. Full details on the fees page.
Service questions
Which service do I need?
We offer two services, both delivered by Todd Smurl, CFA. Customized investment management (Personal Index Portfolios) is the core service: your investments managed with taxes and values handled position by position, with optional active tax management for taxable accounts. Personal financial planning covers retirement income, taxes, Social Security, Medicare, a review of your existing insurance, and estate coordination, and is included in the investment management fee.
Do you sell insurance or annuities?
No. We are fee-only and never earn commissions. As part of financial planning, we review the insurance you already have and tell you whether it fits your plan.
Do you prepare tax returns?
No. Integrity Financial Planning does tax planning, not tax preparation. We are not a CPA firm; we model the decisions ahead of time and coordinate with your tax preparer, who files the return.
Is financial planning a separate charge?
No. Financial planning is included as part of the investment management fee. It is available to every client who wants it, at no additional cost. For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
What do the services cost?
Investment management is 1.0% on the first $1,000,000 and 0.85% from $1,000,000 to $10,000,000. Personal financial planning is included in the investment management fee. For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning. Optional active tax management for taxable accounts costs up to 0.10% a year, charged by Altruist, our custodian; Integrity Financial Planning receives none of it. See the fees page.
Talk with a CFA about your situation
A free introductory meeting, no obligation.