Fees
Services and fees
We publish our fees because you should not need a sales call to learn what advice costs. As a fee-only fiduciary, this is the complete schedule. We take no commissions and charge no hidden fees.
Last reviewed
Personal Index Portfolios
Investment management
| Assets under management | Annual fee |
|---|---|
| First $1 million | 1.0% |
| Over $1 million to $10 million | 0.85% |
| Over $10 million | Negotiable |
Tiered: each rate applies only to the assets within that band. Includes values screens. Active tax management for taxable accounts is optional. Altruist, our custodian, charges up to 0.10% per year on the enrolled assets for its tax-management tool; that charge is separate from our fee, and we receive no part of it.
Financial planning
Included in the fee
Financial planning is included as part of the investment management fee. There is no separate planning charge*: every client can draw on ongoing personal financial planning: retirement income, taxes, Social Security, Medicare, a review of your existing insurance, and estate coordination.
See what a plan covers.
*For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
What it works out to
| Portfolio | Annual advisory fee | Effective rate | Planning |
|---|---|---|---|
| $500,000 | $5,000 | 1.00% | Included |
| $1,000,000 | $10,000 | 1.00% | Included |
| $2,500,000 | $22,750 | 0.91% | Included |
| $5,000,000 | $44,000 | 0.88% | Included |
Illustrative, before optional active tax management (Altruist charges up to 0.10% on enrolled taxable assets), custodian transaction costs and ETF expense ratios. Fees above $10,000,000 are negotiated. Full terms are in Form ADV Part 2A.
Why Integrity
Why choose an independent, fee-only fiduciary?
Integrity Financial Planning is independent, fee-only and a fiduciary. No one outside the firm sets what we recommend, we are paid only by you, and we are required to act in your best interest for as long as we work together.
- Independent. The firm is not owned by a bank, brokerage, or insurance company, so no one sets sales targets. Your accounts are held in your own name at Altruist, an independent custodian. Our registration and disclosures are in our Form ADV.
- Fee-only. You are our only source of pay. We take no commissions, sales loads, revenue sharing, or referral fees.
- Fiduciary. As a registered investment adviser, we owe you a fiduciary duty that "applies to the entire relationship between an investment adviser and its client" (SEC). A broker's duty under Regulation Best Interest applies "at the time the recommendation is made" (SEC).
What else you get
- Low-cost investments. No product commissions. We build portfolios using individual stocks and low-cost ETFs, with close attention to investment expenses. We are paid by our clients, not through product commissions. Our advisory fee is 1.0% annually on the first $1 million and 0.85% on assets from $1 million to $10 million; fees above $10 million are negotiable. Compare that fee alongside your underlying investment expenses and any other applicable charges.
- Customization where it matters. Active tax management for taxable accounts, and values-based investing that excludes the companies or industries you choose.
- Personalized one-on-one service. Todd Smurl, CFA, manages your portfolio and your plan himself. You work with the same person every time.
Investment expenses and applicable transaction costs are separate from our advisory fee. Optional active tax management has a separate Altruist charge of up to 0.10% annually on enrolled taxable assets; IFP receives no part of that charge.
Financial planning is included in the investment management fee, subject to the following exception: For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.
How investment costs can affect a portfolio over time
| $3 million, 6% gross annual return | After 10 years | After 20 years |
|---|---|---|
| Assumed annual cost: 1.30% (illustrative assumption, not a current industry median or brokerage quote) | about $4.71 million | about $7.41 million |
| Illustrative IFP advisory fee plus assumed 0.05% investment expenses: about 0.95% initially. Excludes optional Altruist tax management of up to 0.10% on enrolled taxable assets and other applicable charges. | about $4.89 million | about $7.98 million |
| Difference | about $176,000 | about $574,000 |
Hypothetical illustration only, not a projection, client result or guarantee. Assumes a $3 million starting balance, a 6% annual return before costs, no contributions, withdrawals, or taxes, and costs deducted once a year from the balance after that gross return. The IFP scenario recalculates our tiered advisory fee each year and adds an assumed 0.05% in investment expenses; the combined initial rate is about 0.95%, falling slightly as the balance grows. This simplified annual-deduction convention is not a description of actual account billing. It excludes optional active tax management and other applicable transaction costs, as identified beside the figures. IFP receives no part of Altruist's optional tax-management charge. The 1.30% comparison is a chosen illustrative assumption, not a current industry median or brokerage quote. Actual portfolios, expenses, taxes, timing and results vary. Lower costs do not guarantee higher returns. Investing involves risk, including the possible loss of principal.
Know what you own. Understand what you pay.
See how your holdings, advisory fees, investment expenses and any additional charges fit together. Todd Smurl, CFA, can help you consider those costs alongside the investment management and personal financial planning you need.
Ask your current firm for a written cost breakdown. Then compare it with our published fees, the investments we would recommend and the services included. The useful comparison is what you actually pay for comparable services, not the highest rate a firm is permitted to charge.
Whether switching would reduce your costs depends on your current arrangement and the proposed portfolio. Also consider any taxes or charges associated with making the change.
Fee questions
Is values-based investing an extra charge?
No. Environmental, social, and faith-based screens are included in the advisory fee for Personal Index Portfolios.
Is active tax management included?
It is optional. Active tax management applies to taxable accounts only (tax-deferred accounts such as IRAs do not benefit from harvesting) and uses the tax-management tool of Altruist, our custodian. Altruist charges up to 0.10% per year on the taxable account assets you enroll and deducts it from your account; the charge is separate from our advisory fee, and we receive no part of it. Clients who elect it receive an annual estimated Taxes Saved report prepared by Altruist.
How is the fee billed?
Advisory fees are calculated as an annual percentage of assets under management, billed periodically in arrears or advance as described in your agreement and Form ADV Part 2A, and deducted from the account unless you choose to be invoiced.
Are there other costs?
Underlying investment expenses and any applicable account, model or product charges are separate from our advisory fee. Those costs depend on the holdings and their weights across the whole portfolio. If you elect active tax management, Altruist also charges up to 0.10% per year on the enrolled taxable assets for its tax-management tool; we receive no part of it. We review the proposed portfolio's costs before recommending it.
Where are my assets held?
Your accounts are held in your own name at Altruist Financial LLC, an SEC-registered broker-dealer and member of FINRA and SIPC, which acts as qualified custodian. We can place trades and deduct the advisory fee you have agreed to, but we cannot withdraw your money. You receive statements and online access directly from Altruist. In August 2026, Vanguard announced an agreement to acquire Altruist; the transaction is expected to close later in 2026. Vanguard is not affiliated with Integrity Financial Planning and does not endorse our services.
Does Altruist charge trading commissions?
Altruist charges no commissions to buy or sell U.S.-listed stocks and ETFs. Small regulatory and exchange fees can apply to some transactions.
Could switching from a brokerage reduce my costs?
It could, depending on what you currently pay and the services and investments you choose. Compare advisory fees, underlying investment expenses and any additional account or product charges. Your portfolio may use low-cost ETFs, individual stocks or a combination, with a published advisory fee and no product commissions. We would need to understand your current costs and proposed arrangement before saying whether a change would cost less.
Is financial planning really included, or is it an add-on?
It is included. Comprehensive financial planning is available to every investment management client as part of the advisory fee, with no separate planning charge. For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning. The scope is described in your agreement and Form ADV Part 2A.
Do you charge hourly or for a one-time plan?
Our published offering is the asset-based advisory fee, which includes financial planning. If you need a defined one-time project, ask; we will quote it in writing before any work begins.
Not sure whether we are a fit?
A free introductory meeting is the fastest way to find out. We'll tell you plainly whether working together makes sense, including if the answer is no.