Services

Personal Index Portfolios

Start with a straightforward, low-cost portfolio and work directly with Todd Smurl, CFA, to tailor it to your accounts, existing investments and the money you expect to need.

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Who this is for

  • People approaching or living in retirement who want portfolio and withdrawal decisions considered together
  • Investors who want a cost-conscious portfolio without unnecessary complexity
  • People with concentrated company stock or industry exposure, including oil and gas professionals
  • People who want their personal or faith-based investment preferences considered
  • Anyone bringing existing investments, employer stock or an inheritance into a coordinated plan

Problems it solves

  • Understanding what your investments cost and whether added complexity is worthwhile
  • Deciding whether to keep or sell appreciated holdings without overlooking taxes and concentration risk
  • Connecting the investment mix to spending needs and your ability to absorb losses
  • Considering portfolio changes, tax decisions and personal preferences together

What makes it different

One adviser connects your portfolio with your planning decisions. Todd starts with a straightforward investment approach, using low-cost funds, individual stocks or a combination as appropriate for you and each account. Values screens are included in the advisory fee; active tax management is an optional service for taxable accounts; Altruist, our custodian, charges up to 0.10% per year on the enrolled assets for its tax-management tool, separate from our advisory fee; Integrity Financial Planning receives no part of it.

Why Integrity

Why choose an independent, fee-only fiduciary?

Integrity Financial Planning is independent, fee-only and a fiduciary. No one outside the firm sets what we recommend, we are paid only by you, and we are required to act in your best interest for as long as we work together.

  1. Independent. The firm is not owned by a bank, brokerage, or insurance company, so no one sets sales targets. Your accounts are held in your own name at Altruist, an independent custodian. Our registration and disclosures are in our Form ADV.
  2. Fee-only. You are our only source of pay. We take no commissions, sales loads, revenue sharing, or referral fees.
  3. Fiduciary. As a registered investment adviser, we owe you a fiduciary duty that "applies to the entire relationship between an investment adviser and its client" (SEC). A broker's duty under Regulation Best Interest applies "at the time the recommendation is made" (SEC).

What else you get

  • Low-cost investments. No product commissions. We build portfolios using individual stocks and low-cost ETFs, with close attention to investment expenses. We are paid by our clients, not through product commissions. Our advisory fee is 1.0% annually on the first $1 million and 0.85% on assets from $1 million to $10 million; fees above $10 million are negotiable. Compare that fee alongside your underlying investment expenses and any other applicable charges.
  • Customization where it matters. Active tax management for taxable accounts, and values-based investing that excludes the companies or industries you choose.
  • Personalized one-on-one service. Todd Smurl, CFA, manages your portfolio and your plan himself. You work with the same person every time.

Investment expenses and applicable transaction costs are separate from our advisory fee. Optional active tax management has a separate Altruist charge of up to 0.10% annually on enrolled taxable assets; IFP receives no part of that charge.

Financial planning is included in the investment management fee, subject to the following exception: For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.

Your portfolio, connected to the decisions ahead

Your investments should support the life you want to live. Todd considers what you already own, the accounts you use and when you may need to draw on the money.

You work directly with Todd Smurl, CFA, for independent, fee-only fiduciary advice and ongoing portfolio management.

A simple foundation, tailored to your accounts

Low-cost funds as the starting point

An exchange-traded fund, or ETF, holds a collection of investments. An all-ETF portfolio can be an appropriate solution on its own; individual stocks are not required.

Individual stocks where they serve a purpose

Owning stocks directly can provide more control over particular holdings and additional tax-management choices in taxable accounts. We consider that approach when its potential benefits justify the costs and complexity.

Your accounts working together

Your retirement accounts, taxable investments and company stock do not all have to use the same approach. We consider them together, including the taxes that changes could create and when you expect to need the money.

A new adviser does not have to mean starting over

Before recommending changes, Todd reviews what you own, which investments can transfer without being sold and which may still belong in your portfolio. In taxable accounts, the transition can happen gradually rather than through an immediate sell-off.

Where appropriate, we agree on a gains budget: a target for how much taxable investment gain to realize as your portfolio changes. We can use investment losses to offset gains and adjust the pace of the transition, balancing taxes with your investment goals and the risks of keeping existing holdings.

Money for the years ahead

The money you expect to spend soon has a different job from money invested for later years. Todd considers your cash reserves, other income and planned withdrawals together, including which accounts will fund the spending.

Where appropriate, bonds that come due in different years can help align part of your portfolio with future spending needs. The aim is a coordinated plan for using your money, not simply a collection of investments.

Additional choices when they serve a purpose

A straightforward portfolio may be enough. The following are possible tools for selected circumstances, not default holdings or a requirement to work with IFP.

Individual bonds, coordinated with your spending

A bond ladder uses individual bonds that come due in different years, helping organize money around future spending. Selection and ongoing review consider the quality and costs of the bonds, when the money may be needed and what to do as each bond comes due.

Repayment depends on the issuer, and selling before a bond comes due can produce a loss.

Alternative investments, with a clear purpose

Some investors may consider private business lending or real estate funds alongside their stocks and bonds. Potential benefits include additional sources of income or a broader mix of investments.

The question is whether those potential benefits justify the costs, risks and any limits on access to your money. These investments should serve a specific purpose, not make a straightforward portfolio unnecessarily complicated.

Structured investments for selected situations

Some investments link what they pay to the performance of a market or index. For specific situations, they may offer income potential or limited protection against certain market declines.

Those features come with conditions. Gains may be limited, losses are still possible and selling before the investment ends may be difficult. The financial strength of the company responsible for payment also matters.

What's included

  • A written investment policy built around your goals and the risks you are willing and financially able to take
  • A portfolio of low-cost funds, individual stocks or a combination, as appropriate for your accounts
  • Consideration of existing holdings and the tax trade-offs of making changes
  • Personal investment preferences considered, with company exclusions available for the direct-stock portion
  • Ongoing portfolio review and adjustments when appropriate
  • Optional active tax management for taxable accounts, with an annual estimated Taxes Saved report prepared by Altruist
  • Consideration of which investments belong in your taxable, retirement and Roth accounts
  • Personal financial planning, included in the investment management fee, subject to the hourly-fee exception below
  • One-on-one service: you work directly with Todd every time

For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.

Costs, taxes and fit come first

We consider the cost of the whole proposed portfolio, not just its least expensive investment. Compare our advisory fee together with fund expenses and any other applicable charges before deciding whether a change makes sense.

Keeping costs low is one part of the decision. Your taxes, spending needs, existing investments and ability to absorb losses also matter; lower costs do not guarantee higher returns.

How we work together

Understand what your money needs to do

We discuss your goals, expected spending, income sources and comfort with investment losses. We also review your accounts, existing investments and preferences.

Agree on the portfolio and transition

Todd recommends an approach and explains its costs and trade-offs. We consider what can stay, what may need to change and the tax consequences before making changes.

Keep the portfolio connected to your plan

We review the investments alongside changes in your life, spending and financial priorities. You continue to work directly with Todd rather than choosing from a product menu on your own.

How we manage taxes

Active tax management is an optional service for taxable accounts. Altruist, our custodian, charges up to 0.10% per year on the enrolled assets for its tax-management tool, separate from our advisory fee; Integrity Financial Planning receives no part of it. Retirement accounts are managed without this optional taxable-account service. This is portfolio-level tax planning, not tax preparation. We coordinate with your tax preparer; we do not prepare tax returns.

Technology supports the plan. Todd oversees it.

Automated rebalancing and tax-loss harvesting can help keep your portfolio aligned with the agreed approach while looking for useful tax opportunities. Todd sets the strategy, reviews the trade-offs and oversees the process as your circumstances change.

Look for useful opportunities, not a promised tax result

When you elect active tax management, investment losses may provide opportunities to offset gains. Keeping an appreciated investment can defer a sale, but it can also leave you exposed to too much of one company or industry.

We consider those trade-offs alongside your investment goals and the rules that apply to claiming losses. Tax management does not guarantee tax savings or higher returns; the questions below provide more detail.

Reviewing your estimated tax impact

Clients who elect active tax management receive an annual report prepared by Altruist. It estimates taxes saved or deferred using assumptions; it is not proof of additional investment return or permanent tax savings. See a sample report.

What it costs

Personal Index Portfolios are billed as a percentage of assets under management. Financial planning and values screens are included as part of the fee; active tax management for taxable accounts is optional, and Altruist, our custodian, charges up to 0.10% per year on the enrolled assets for its tax-management tool, separate from our advisory fee; Integrity Financial Planning receives no part of it. Altruist charges no commissions to buy or sell U.S.-listed stocks and ETFs. Full details are on the fees page.

For clients with assets under management under $500,000, the Advisor reserves the right to charge an hourly fee for financial planning.

Questions about personal index portfolios

Does every Personal Index Portfolio use individual stocks?

No. Your portfolio can use low-cost funds, individual stocks or a combination. Todd considers your accounts, existing investments, spending needs, preferences and costs before deciding whether owning individual stocks serves a useful purpose.

Will changing advisers mean selling my investments?

Not necessarily. We first review which investments can transfer and which may fit your new portfolio. In taxable accounts, we can consider a gradual transition rather than assuming everything must be sold at once. Where appropriate, an agreed gains budget guides the process. It is a target, not a guaranteed ceiling.

What is direct indexing?

Direct indexing means owning individual stocks intended to follow an index rather than buying a fund that owns those stocks. It can offer more control over particular holdings and additional tax-management choices in taxable accounts, but it is not necessary for every investor.

How do you consider taxes when changing my holdings?

We consider existing gains, your investment goals and the risk of keeping or selling positions. We agree on an approach and explain the trade-offs of making changes quickly or gradually. Your final tax outcome also depends on circumstances beyond portfolio trading.

When can active tax management help, and what limits its value?

It may help in taxable accounts, depending on what you own, your tax circumstances and the costs involved. We consider opportunities to use investment losses and the tax consequences of selling appreciated holdings alongside your investment goals. It does not guarantee tax savings or higher returns. Optional tax management has a separate Altruist charge of up to 0.10% per year on enrolled assets; IFP receives no part of it.

Is active tax management included?

It is optional. It applies to taxable accounts only, since IRAs and other tax-deferred accounts do not benefit from harvesting, and Altruist, our custodian, charges up to 0.10% per year on the enrolled assets for its tax-management tool, separate from our advisory fee; Integrity Financial Planning receives no part of it. See our fees.

How often do you review my portfolio?

Automated monitoring runs daily to check whether your portfolio remains aligned with the agreed investment mix and any company exclusions. For enrolled taxable assets, it also looks for opportunities under the optional active tax-management service. Todd oversees the strategy and investment decisions; daily monitoring does not mean daily trading.

Can you exclude specific companies or industries?

For the individual-stock portion, we can exclude companies or industries to reflect your preferences or consider risk you already carry through employer stock or other holdings. Funds used elsewhere in the portfolio may still own those companies.

Can individual bonds help with retirement spending?

Bonds that come due at different times can help organize money around future spending. The timing, quality, costs and fit with the rest of the portfolio matter. Bond values can change, repayment depends on the issuer, and selling before a bond comes due can produce a loss.

Are alternative or structured investments required?

No. A straightforward portfolio may be sufficient. These investments are possible tools for selected circumstances, not default holdings or a requirement to work with IFP. Their costs, potential losses, terms and restrictions on access to your money need careful review.

How do you handle the wash-sale rule?

Buying the same or a substantially identical investment within 30 days before or after selling at a loss can affect whether you can deduct that loss. When appropriate, we use a replacement investment intended to maintain market exposure without being substantially identical to the investment sold. Purchases in other accounts, including an IRA or a spouse’s account, can also affect whether the loss is deductible.

How can I review the estimated tax impact?

Clients who elect active tax management receive an account-level estimated Taxes Saved report prepared by Altruist each year. It estimates taxes saved or deferred using assumptions and is not proof of additional investment return or permanent tax savings. You can review a sample report.

Let’s talk about your portfolio

A free introductory conversation with Todd Smurl, CFA, about what you own, what you need and whether we’re a fit. No obligation.