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Our Team

Todd Smurl Photo
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Todd Smurl


As the founding partner of Integrity Financial Planning, I bring over 25 years of comprehensive experience as a Fiduciary for large, national organizations, as well as small local firms. During my years in the Trust, Brokerage, and Registered Investment Advisor business segments, I have been a part of many different corporate cultures, but in my experience, there are two approaches to delivering financial advice to clients.

  • Salespeople consider advice a product to be sold
  • Fiduciaries consider advice a process to be managed

At Integrity Financial Planning, we modeled our business on Independent, fee-only service from credentialed Planners, never commission-based advice from salespeople.

I received a BBA in Business Administration from the University of Central Arkansas and went on to graduate with an MBA from the University of Arkansas, Little Rock. I currently hold a CFA designation, and am an active member of the CFA Society Houston.

Ryan Firth Photo
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Ryan Firth


My goal is to provide results-based, objective advice for clients, with no income prerequisites and no self-serving sales angle. I have spent two decades working as a financial consultant, and much of that time has been spent offering financial services to a variety of different industries. Each project, whether large or small, simple or complex, has allowed me to develop an expansive skill set that I use to address each client’s unique financial goals and concerns.

I am passionate about blockchain technology, and the constantly expanding cryptocurrency market. I have been following the growth in this segment since 2015 and enjoy sharing my wealth of knowledge with my clients. Currently, I serve as Associate Director of the Houston Blockchain Alliance and hold a Certificate of AICPA’s Blockchain Fundamentals for Accounting and Finance Professionals.

My passion for finance also allows me the opportunity to volunteer with the Foundation for Financial Planning to provide pro bono services to individuals and families battling cancer, and I am proud to have received the Houston CPA Society’s Rookie of the Year award in 2018 for contributions to the Society.

I hold a BS in Business Administration – Finance, and an MS in Accounting, from the University of Colorado - Boulder.

I am also an active member of the following organizations:

  • AICPA Personal Financial Planning Section
  • Global Financial Planning Institute
  • TXCPA Houston
  • Fee-Only Network
  • Garrett Planning Network